Hungry Jack's

The Hungry Jack’s project was large scale digital transformation built on the foundation of a feature-rich mobile app & web engagement platform. The overarching goal was to help develop a user-centric digital ecosystem for Hungry Jack’s that would increase average order value, drive loyalty and leverage deep-personalisation and geo-targeting.

My responsibilities for the project included art direction for the website design, prototyping and application of best-practice and innovation. We pushed the traditional brand boundaries with large visual cues, micro-interactions and video content. We delivered the design of a fully responsive website allowing for an optimal user-experience across different devices and resolutions and produced detailed design documentation and UI specs for efficient design handover to ensure optimal implementation based on technical constraints.

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CLIENT

Hungry Jack’s

AGENCY

Adrenalin

ROLE

UX, Visual Design

The solution

An epic digital transformation project was executed across the entire business, impacting every customer touchpoint including online ordering, personalisation, gamification, loyalty and CRM. From intuitive user on-boarding and gesture-based navigation to geo-location search for ordering and distance limited pre-ordering, the app and website have been built with the customer experience first and foremost. Winner of ‘Best Digital design or Craft’ award for Hungry Jack’s Official Mobile App at the AC&E awards.